A - “House of Brands” approach aimed at creating enduring value for all stakeholders…….

Keeping with the thesis of regional brands, it is our continuing endeavour to create through acquisitions, a portfolio of services under a house of brands.

  • 1 - The regional brand will continue to exist occupying pride of place in consumer’s
  • 2 - The entrepreneur will continue to run the business
  • 3 - The brand will be scaled in an identified geography(ies)

B - Our value proposition to the entrepreneur is flexible and unique…

  • 1 - Opportunity upfront to monetise a part of the stake
  • 2 - Investment into the business to help rapidly scale
  • 3 - A staggered, well defined exit over a period of time based on performance metrics
  • 4 - Opportunity to take cash or stock in a publicly listed entity

C - Our decision making is quick and thorough … What to expect

  • 1 - Understanding your business: This typically takes 2-3 meetings and diligence on our side to understand the brands recall in the local markets. We are keen to understand the entrepreneur’s journey, expectations and most importantly the aspirations
  • 2 - Valuation and term sheets: We believe in being fair and also believe the best is yet to come. We work closely with the entrepreneur in structuring the secondary and primary components, and collaboratively prepare a term sheet which is detailed and thorough. This typically takes 1 week
  • 3 - Due Diligence and deal closure: We believe we are investing in a long term relationship and we aim to be thorough. We have a well defined process for due diligence and thus typically takes 4-6 weeks

Our values:

  1. Scale and scale fast but profitably: The opportunity is immense. Growth potential is non linear
  2. No compromise on fairness and ethics: We are collaborative and transparent. We do the right thing.
  3. We value people: Talent is the foundation of any organisation and we create a culture of meritocracy and candour
  4. We constantly Innovate: Innovation in delivery and technology are key enablers to delivering outsized returns
  5. We are frugal with money: We manage capital economically to ensure sustainable growth

How do we manage the umbrella of distinct brands and where does value come from?...

  1. Supply chain: We leverage combined procurement to lower costs for all constituents
  2. Talent management: Better resources for larger platforms
  3. Data driven: Technology driven field force management
  4. Expansion: Expansion across territories and across multiple channels
  5. Technology: Centralised resources to bring best in class applications across various functions
  6. Governance: Strengthened governance and management processes

All this at no cost to the individual entity